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IBM Analytics' Marketing Cloud Provides Increase in Sales Activity for use IBM Analytics software to improve sales efficiency and outreach efforts. Results saw a 1665% Annual ROI from this project.

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Report Shows Analytics Increasingly Important For Midmarket Business

The use of analytics will define the successful midmarket business of the next decade, just as it will define the successful larger organization in this information age. The past decade […]

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Simple is Better for Big Data

Have you noticed how we enjoy our favorite gadgets and devices with no concern for their technology? Because the designers have done their job so well, the underlying technology almost disappears, freeing us […]

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Customer Case Study – how predictive analytics were used to optimise cross selling

The Opportunity To out compete the resource-rich wireless giants, C Spire Wireless needed to beat them at the small things that matter most: getting closer to customers and keeping them […]

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Unlock the potential of joined up citizen data

Cost-effective service transformation Local Government is looking at every option to combine ongoing efficiency savings with improvements in the quality of service provision. Strategically these options include outcome based budgeting, […]

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Improving Data Quality and Clinical Coding in a Paperless/Paperlite NHS

Improving patient outcomes, whilst coping with challenging budgetary constraints, is driving healthcare organisations to look at how they can improve the quality of the data they currently hold whilst finding […]

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