Room for Growth in UK Fitness Tracking Market
Research from GfK, shows that while around one in five people in the UK now use some kind of fitness tracking, that figure is well behind countries like China, where 45% of people monitor their health or fitness and the US, where 29% of consumers use fitness devices or apps. In Germany the figure is 28% and in France 26%, with the UK on 19%.
More than half (55%) of those who are currently tracking their health and fitness said one of the reasons they do so is ‘to maintain or improve my physical condition or fitness’. Half (50%) said that it acts as a motivation to exercise and more than a third said they used it to improve energy levels (35%) or as a motivation to eat and drink healthily (34%). Almost three in ten (29%) agreed that tracking their health helps improve sleep and lose weight. Only 14% of said they were training for an event.