Research Shows Technology Used to Focus on Customers

European firms will spend 28% of technology budgets – around €190 billion – on the adoption of technologies that help firms win, serve, and retain customers, in 2015, according to a report from Forrester Research.

Overall, European tech spending will grow by 5.4% in 2015 and 4.1% in 2016, said the firm. Overall, the European market remains larger than the Asia Pacific’s market but about two-thirds the size of the Americas.