Leeds Digital Festival: The Modern Digital Workplace Experience: Why are persona’s so important?

As organisations continue to adapt to hybrid and distributed work models, the concept of the Digital Workplace Experience (DWX) has become central to enabling productivity, resilience, and employee satisfaction. DWX refers to the full spectrum of digital interactions employees have with their tools, systems, and work environment—shaped not only by technology, but also by organisational culture and employee well-being.

What to expect:

• This session will explore how a thoughtful, human-centred approach to digital workplace design can support strategic goals across IT and business operation.
• We’ll examine how understanding employee needs—through persona development based on sentiment and technology usage—can inform more effective digital experience strategies. By mapping employee journeys and aligning them with these personas, organisations can identify friction points, uncover opportunities for improvement, and build more inclusive, efficient, and engaging digital environments.
• The discussion will highlight practical frameworks and real-world insights to help leaders shape digital experiences that support both operational excellence and workforce empowerment.
• Followed by Q&A, networking and refreshments.

Presented by: 

Gemma Candy | Change and Adoption Management Consultant

Change & Adoption Specialist

Strategy and application

Microsoft Productivity & Collaboration optimisation

Register Today