Webinar: Unlock the True Value of the Cloud Marketplace

Overview

Cloud Marketplaces have become a critical route for organisations to procure software and services quickly, securely and at better commercial value. In this insight‑packed session, SCC and Microsoft will bring clarity to how the Marketplace really works, where common pitfalls occur, and how to build a smart strategy that maximises cloud commits, improves discounts, and avoids shortfalls.

You’ll hear real‑world experience from both sides—SCC’s client engagement perspective and Microsoft’s ecosystem view—plus get practical guidance you can apply straight away. We’ll also host a live Q&A so you can ask anything specific to your organisation.

Do you have a cloud commitment agreement with your hyperscaler (Microsoft, AWS or Google)? Are you using your commitment (MACC, EDP or PPA) to its fullest advantage and unlocking maximum value?

For senior technology, commercial and finance leaders, Cloud Marketplace strategy is no longer just a procurement convenience — it is a material driver of cost control, cloud‑economic performance and negotiation leverage across Microsoft, AWS and Google Cloud. With hyperscaler commitments (MACC, EDP, PPA) now reaching hundreds of billions globally, organisations that lack disciplined Marketplace governance are quietly leaving value on the table — or worse, accumulating financial, contractual and operational exposure.

Every Marketplace decision now determines:

• How effectively cloud commitments are retired, reducing shortfall charges and increasing discount tiers across Azure and AWS.
• Whether Commercial, IT and Finance are routing eligible ISV spend through the optimal lane (Public Marketplace, Private Offer or Multiparty Private Offer).
• If vendor renewals strengthen or weaken your hyperscaler negotiation position, including CPI protection, tiered discounts and long‑term price stability.
• Whether Marketplace procurement is accelerating time‑to‑value, reducing onboarding friction and consolidating billing into predictable, auditable cloud invoices.
• If internal governance models are capturing eligible savings, vendor consolidation opportunities and avoiding overspend created by unmanaged software cycles.

When accountability is fragmented across Procurement, FinOps, IT and Vendor Management, exposure accumulates.

• Commit shortfalls crystallise into invoiced penalties.
• Under‑routed ISV spend reduces discount attainment and weakens future MACC/EDP negotiations.
• Deal cycles slow, losing Marketplace‑enabled credits and incentives available only via hyperscaler programs.
• Departments transact inconsistently, limiting auditability and enterprise‑wide cloud spend predictability.

This webinar is designed to help leaders cut through confusion, understand the real financial mechanics of Marketplace procurement and build a disciplined, data‑driven strategy that maximises value from existing MACC, EDP or PPA cloud commitment agreements.

We’ll move beyond Marketplace theory and into measurable commercial impact, including:

• How to retire commitments faster without increasing spend
• How to leverage Private Offers for potentially better commercials and improved terms
• How Marketplace optimisation influences future hyperscaler negotiations
• How to avoid hidden costs such as commit shortfall, unmanaged renewals and procurement friction
• How leading organisations are building a Marketplace‑first strategy to unlock structural savings