Digital Signage

Digital signage refers to media displays driven by networked PC’s, installed for the purpose of delivering information, messaging and advertising. This rapidly evolving technology is being used across the private and public sector, in areas such as restaurants, corporate receptions, universities and hospitals. The display device is typically an LCD display, plasma or projection screen, which can be used to display full motion video, graphics, sound and text, designed to capture the attention of anybody passing near by.
A picture may be worth a thousand words, but video is worth even more!

Challenges:

• Static displays become stagnant over time
• Lack of personalisation
• No immediacy for new information
• Cost and wastage of printing notice boards, posters, timetables and newsletters with up to date live information

Benefits:

1) Internal Corporate Communications:

• Personalised welcome messages for visitors in reception areas
• Inform staff of new developments within the organisation
• Make your staff feel more involved in the organisation
• Broadcast corporate information with streamed video presentations
• Integrate live news headlines or other data feeds
• Advise call centre staff of key marketing messages and performance statistics
• Display statistics from call centre management systems or production line systems to inform relevant staff
• Integrate live digital TV or other media sources [DVD, VHS, Camcorder etc.]
• Health & Safety messages
• Integrate with stock management systems to advertise appropriate items
• Scheduled messages can be tailored to different groups at appropriate times or at different locations 

2) Advertising:

• Integrate with stock management systems to advertise appropriate items
• Scheduled messages can be tailored to different groups at appropriate times or at different locations